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TGI = Target Group Index,即目标群体指数。

 

  Global TGI由英国市场研究局(BMRB)于1969年在英国创立,它通过单一来源的研究方法,对消费者进行360o扫描;CNRS-TGI于2010年,加入Global TGI体系并全面引入TGI同源研究质量标准,也称为China TGI。

 

  Global TGI是一个庞大的信息数据库,每年在全球对70万消费者进行访问,调查结果可代表全球10亿人口的行为习惯;China TGI是Global TGI中调查样本量覆盖最大的市场。

 

  Global TGI遵循标准化的指导原则,同时又具有灵活性,针对各国当地市场的需求和特点,采取适应当地市场情况的研究方法和途径采集数据。

 

  Global TGI可帮助客户找到核心目标消费者,洞察消费者偏好,并有效衡量广告到达机会,进而为客户提供沟通解决的方案;它可具体解答三方面问题为:

  • Who:定义和理解目标受众,包括人口统计特征、产品及品牌使用及休闲活动
  • How:如何选择最佳的传播渠道,包括网络、户外、电视、手机、广播、报纸、杂志和电影院
  • Why:解释消费行为的驱动力

  Global TGI也是一项综合服务,通过一系列服务以及数据应用培训支持客户深入挖掘数据

 

  下图为Global TGI 覆盖的全球70个国家/地区

 

 

TGI is the abbreviation for Target Group Indes. 

 

  Global TGI was established by BMRB in 1969. It uses single source research method to deliver a 360 degree view of consumers. CNRS-TGI, known as China TGI, became part of the  Global TGI network in 2010 and introduced TGI's single source research quality standards.

 

  Global TGI is a large informational database. The survey, which covers 700,000 consumers globally per year, represents the consumption behavior of 1 billion consumers globally. China TGI is has the largest sample size of Global TGI.

 

  Global TGI follows the guiding principle of standarization and uses propor research methods and approaches to collect data based on local market needs and characteristics of each country.

 

  Global TGI can help clients identify target comsumers, and gain insights into consumer preferences. Global TGI can effectively evaluate ad reach to provide communcation solutions for our clients by answering the following three questions:

 

  • Who: define and understand target consumers, including demographics,product and brand usage and leisure activities.
  • How: How to choose the best communication channel, such as Internet, OOH media, TV, mobile, radio, newspaper, magazine or cinema.
  • Why: Identify drivers of consumers' consumption bahavior

 

  Global TGI also provides comprehensive services and data application trainings to support clients in extracting deeper insights from the database.

 

  Global TGI Covers 70 Countries / Regions All Over the World

 


 

 

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